For better or worse, the rise and fall of Milo Whateverhisnameis would not be as noticeable, and therefore newsworthy, if his first name was John. Compare his Q rating with that of the Neo-Nazi leader who became a meme when he kept getting punched at the inauguration. If you know the guy I’m talking about, and you’re not a member of his following, there’s a good chance you don’t remember his name. So hateful demagogues should take a lesson.
(By the way, the Nazi’s name is Richard Spencer. Don’t google him.)