Blogging on Your Business Website?

May 12, 2012

With the proliferation of blogging software and platforms, there is a temptation to use a blog-based website for your personal website. And in many ways, it’s a great idea. Sites like Blogger and Tumblr, and their respective mobile apps, make it extraordinarily convenient for users to update their sites, and utilize social media functions to broadcast your message worldwide. But that doesn’t hold true for business websites.

What if you’re not as diligent in your blogging as you’d like to be? What if that “news” category runs out of ammunition after 2 weeks? Do you want your clients to think you haven’t been up to anything in the last few months or years?

Or, even if you do add regular blog posts, are you sure you want your client to question the accuracy of your information when they notice the date of the post is “March 10, 2008?” Even if the information is accurate and up-to-date, do you really want your clients to question it?

But there is an easy solution to this conundrum. Utilize an easily customized platform like WordPress and remove the date tags from the blog templates. Thus, you retain all of the benefits of a blogging structure without weighing down your message with date restrictions. You have information that must include a date and time? Type it in longhand:

Updated May 12, 2012

Worried that you might lose the immediacy and intimacy conveyed by connecting to followers through a blog? Utilize Twitter, Facebook, or Google Plus account to share your microblog messages and links to your business website. Social media helps with marketing and adds the bonus of improving your site’s search engine optimization.

Keep your social media loose, current, and authentic. Use your business website to establish your permanent credentials and maintain a long-term authoritative brand.