The Silence Between the Notes

September 22, 2013

Design is at much about the space around the content as it is about the content itself.

During the screenwriting days of my younger years, I remember talk of the “white space” on a page. Professional readers, faced with the prospect of an intimate relationship with 120 pages of crappy writing, are encouraged to see a sparsely written page that demonstrates efficient word choice and, hopefully, a well organized narrative.

Visual design is no different. We appreciate the content of a design more when we can seee that it was thoughtfully crafted, and not just filled up with superfluous information.

Give the design room to do its job. Let it breathe.